In the glory days of brand Twitter, vitaminwater had daily requests to sponsor their fans.
Sick of always saying no, we thought, "what if we said yes, but weird?"
And thus wet_fam was born: a chronically-online collection of vitaminwater's most diehard enthusiasts,
unofficially officially sponsored by their favorite brand of nutrient-enhanced hydration.
We sent them micro-sponsorship money, set up a Discord server for them, made a whole lot of memes,
and created a character(s?) to recruit new members to our wet ranks.
Sick of always saying no, we thought, "what if we said yes, but weird?"
And thus wet_fam was born: a chronically-online collection of vitaminwater's most diehard enthusiasts,
unofficially officially sponsored by their favorite brand of nutrient-enhanced hydration.
We sent them micro-sponsorship money, set up a Discord server for them, made a whole lot of memes,
and created a character(s?) to recruit new members to our wet ranks.